Pop Culture Screenshot 2015-07-02 19.06.01

Published on July 2nd, 2015 | by Gemma Jamison

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Fassbender replaces Kutcher as new face of Apple

Michael Fassbender has officially replaced Ashton Kutcher as the fictional face of Steve Jobs.

In the Steve Jobs trailer released on Wednesday, Fassbender shows that having a face similar to Steve Jobs isn’t all that makes a movie great, despite what the casting directors of Jobs, the critically panned 2013 film, may have thought.

The trailer showcases the competitive, hyper-critical, complex nature so unique to Jobs that Walter Isaacson described in his bestselling book Steve Jobs, released in October 2011 following Jobs’ death 18 days earlier. The book, which was based on forty in-depth interviews with the notorious CEO of Apple, was used extensively as a reference for the screenplay. Described as ‘a tech visionary‘, ‘a total dick‘, ‘arrogant‘ and ‘brilliant‘, it seems Fassbender has brought to life the character Isaacson detailed so poignantly.

Directed by Academy Award® winner Danny Boyle and written by Academy Award® winner Aaron Sorkin, the film will be set backstage at several of the Apple product launches Jobs became notorious for.

Fassbender’s masterful portrayal of this complex nature is the centrepiece of the trailer. Looking at the storyline portrayed in the short snippet of the film, we can see that the film depicts much more of Jobs’ later life rather than the early years of Apple as a start-up that have previously been explored. The tone of the film appears different as well, marketed by the trailer as a drama with a tense, edgy storyline which may catapult it into awards territory, in stark contrast to the feel-good, Hollywood blockbuster tone of Jobs.

The cast also includes Seth Rogen as Steve Wosniak, part two of the duo who started Apple in the 70s, and Kate Winslet as Joanna Hoffman, an integral part of the original Macintosh team, former chief of Apple Marketing and one of the few people who were known to be able to negotiate with Steve Jobs.

Steve Jobs will be in cinemas October 9 2015, almost exactly four years after Jobs’ death.


About the Author

Gemma Jamison

Gemma is in her 4th year of a Bachelor of Communications and Media Studies/Bachelor of Arts, majoring in Digital Media, Marketing, and Science and Technology Studies. She is a compulsive baker, and loves gaming, drawing and decorating, especially with cactuses and fairy lights.



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